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Determine goals and in-App user events

The type of in-App events to include in your application largely depends on the objectives of your company. It is worth noting as an app developer that each application covers a world of its own. Some of the business goals that as an app developer your app may include engagement, retention, or even offering lifetime value to your customers. In-App event optimization begins the time at which you identify the correlation between these events and business goals. Continue reading